Passion Perspective Day 2-Amy’s Photography Business
We asked Amy to take us on the journey of how she developed her passion into her thriving photography business and these were her responses…..
What was your original passion and how did your passion for what you are doing now start? How and when did it begin?
My passion began when I was actually in high school. I was awarded the Sterling Scholar Award for Art for my high school and received several scholarships because of it. Circumstances arose in my life that lead me to chose another career path- and funny enough, I have never used my actual degree. A few years ago, my father-in-law, who is a publisher, asked me to become the editor of a community directory he owns. I said yes, and delved into redesigning the entire book. A huge part of the directory is photography, and after one year of relying completely on other amazingly talented photographers, I decided to take the images myself. Afterwards, friends and family began asking me to take their family pictures and my passion for art was reignited.
What steps did you take to make your dream a reality?
“One of the biggest steps I took was to build a website. It can be pretty scary putting yourself out there for the world to judge. There are so many incredible photographers out there. For me, it took a lot of bravery to say, “Look everyone, this is what I love, and where I’m headed.” There are times that feel incredibly rewarding- when a client posts a photo online for everyone to see, or they tell me, “Wow, you really captured our family!” Those moments make me grateful I had the courage to start my business and the bravery to put it out there.”
What sets your photography business apart?
“One thing that sets me apart is my Day In The Life photography, where I document a few hours with a family- to capture the real and raw emotion they have for each other. Their real interactions.” Here is a beautiful example of Amy’s work.
What makes your photography business special?
“Truthfully, there are millions of photographers out there. But I feel that one thing that makes my business special is that you really get me completely- I will give you my all. I strive to take photos for my clients that I would want to hang in my home, photos that I would want of my own children! I also give my clients their images edited to download and use on the web, because lets face it, that is where most people will even see your family photos. I also offer my clients photo books, so they can re-live each year of family photography with me.”
What are your long-term goals and dreams?
“My long-term goal is to create images that capture the love, joy and emotion that bursts from the family. I yearn for mothers and fathers to look at my photographs and be inspired to be a better mother/father- and also to remember how much it means to them and how amazing their family really is.”
How has your product line changed and expanded?
“The biggest change I have had recently has been the Day In The Life Photography. After completing a course regarding this specialty, I knew it was the direction I wanted to explore. But I realize it isn’t for everyone! So I still offer lifestyle family sessions, which I LOVE doing, where we can capture that real and raw emotion that is your family.
How do you promote your products?
Right now, I mostly promote my business through word of mouth, instagram, and Facebook.
What are the next steps for your business? What marketing or business mistakes have you made? I’m still learning and growing in this area! I have made a few mistakes- money poorly spent, thinking it would be the greatest investment. The biggest thing I have learned is to trust and believe in myself.
Check back tomorrow to see more examples of Amy’s fabulous photography and learn about the challenges and the blessings she faces while pursuing her passion.
