About Brooklyn Owl

THE JOURNEY OF BROOKLYN OWL…

Annie’s original passion was to create a business that could bring in income while she stayed home with her young daughter.

In order to make her dream a reality, she took these steps.

Annie always loved working with felt and so she started making things out of felt. “Things I saw in books, or things I imagined. The early hair clips and toys were pretty primitive.  But I got better.  After a while I had made some stuff that was my own and that I wanted to share with people.  So I started to produce my clips in quantities to sell”.  In 2010, after hours of brainstorming and creating wearable felt pieces, Annie opened up her Etsy shop with her hair clip designs and customizable headbands, and her business has grown from there.”

“Brooklyn Owl is special because it is its own universe, with its own color palette and its own group of animals that exist there.  Everything is curated and designed to fit in with the “Brooklyn Owl style”.  It isn’t just a hair clip, it is a world of products that have been designed for people that love color and want to have more fun with their fashion.”

Digging deeper into the passion of Brooklyn Owl…

• What are your long-term goals and dreams?  “My goal is to make Brooklyn Owl as big and as great as it can be.  My dream is to add color to the lives of people all over the world, and to produce things that produce smiles.”
• How has your product line changed and expanded?  “I offer a lot more than the Brooklyn Owl hairclip I started with!  I have 3 different owl designs in a wide variety of colors, mermaid hairclips, garlands, cake toppers, bowties, pins, jewelry, ornaments, stationery, headbands and not to mention unicorn horns!  I am constantly trying to find ways to reign in my product line, so that I can focus on the essentials.”
• How do you promote your products?  “I don’t really do much promotion.  I have many of my products for sale on Etsy and I work hard to keep an excellent customer satisfaction rating, which is the best promotion I know of in the era of e-commerce.  Most of the brick and mortar stores that I am in have approached me after finding my stuff online.  I spend way more time working on quality control and making sure everything is cute and made to last, than thinking about ways for people to find out about my products.  If it’s good and it’s on the internet, people will find it, and some of those people will buy it.”
• What marketing mistakes have you made? What has worked?  “When I opened my Etsy store, I put up product pictures that were good but not great and they were all different angles and backgrounds.  I went to a free Etsy seminar and got some tips about using white backgrounds and having consistent angles and picture sizes throughout the store.  It was a hard transition, but once I standardized the look of my product pictures, they looked a lot better and sales went up.”

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